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Article: Breast Cancer Awareness Campaign

Breast Cancer Awareness Campaign

ALEPEL has often used the hand-painted branch of the brand for a good cause, as is the case in ALEPEL’s collaboration collection with artist and influencer Angeles Almuna. Together ALEPEL and Almuna worked to create a collection that supports those surviving, fighting, and affected by breast cancer. Using delicate and feminine floral motifs, each shoe represents the strength and beauty of all women.

 

Campaign:
Photography: Saved You A Seat
Influencer: Angeles Almuna

 

October is Breast Cancer Awareness Month. Other than skin cancer, breast cancer is the most common cancer affecting American women today. To honor those surviving, fighting, and affected by breast cancer, we partnered with Glam4Good and influencer Angeles Almuna on an exclusive, hand-painted collection.
 
The two unique styles feature delicate peonies, which symbolize good fortune, happiness, and positivity for the future. The peony is therefore an important focus of this limited-edition capsule collection. This floral imagery also incorporates the pink color scheme, which typifies solidarity with those affected Breast Cancer. Through this capsule collection, our goal is to raise awareness of Breast Cancer and join the supportive community of women and their families enduring this disease. A portion of the sales of this special, exclusive capsule collection goes to benefit Glam4Good. This organization ignites positive social change through style. By harnessing the healing power of fashion, Glam4Good gives back to heroes and people in need.

 

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