Hispanic Heritage Month: How This Venezuelan Designer Is Supporting a Diverse Community of Artists With Custom, Hand-Painted Shoes
For Epelboim Levy, who is from Venuzeula, supporting a diverse community of artists has been part of her brand’s DNA from day one.
“Venezuela is my home. It will be my home. I have strong connection with people that still live there and in Miami, believe it or not, it’s like an extension,” she said. “We have lot of people working with us from Venezuela and Cuba and we have a lot of women. They need the flexibility to work and be with their kids and have their own schedules and work from their own studios. I usually find them through word of mouth. This gives them opportunity to have a steady job in the arts while allowing them to work on their own projects. So that’s a good thing.”
Through a working roster of about 15 creatives, Alepel is able to offer a series of its best-selling mules, slide sandals and block heels that are made to order. Now, Epelboim Levy is expanding the brand’s categories and is launching sneakers for the first time, which are available for pre-order now. In addition, she offers bags and accessories.
While direct-to-consumer is certainly key for the company, it will still remain working with its major retail partners, such as Olivela, local boutiques and through an upcoming partnership with Goop.